The public broadcaster “Teleradio-Moldova” is the only audio-visual operator in the country which by its mandate and legal statute has to ensure the right of the society as a whole and of every citizen to free, impartial and balanced information, notwithstanding its political, national or faith membership. During 2010, Teleradio-Moldova has for the first time ever proved its commitment to the values and principles of public broadcasting since the adoption of the Audio-Visual Code in 2006, which has been very much praised by a series of national non-government organizations and international organizations present in Chisinau.
The current leadership of the company is committed to further strengthen and replicate this experience in a multidimensional and irreversible manner to ensure that the development of the national public audio-visual institution is in line with the European norms and standards.
The reform of IPNA “Teleradio-Moldova” is carried out in line with the stipulations of the Strategic Areas for Development of the Company for 2010-2015, a document formulated in July 2010 by European experts with UNDP’s support and submitted to the Government of Moldova. The document sets out 5 major goals for the reform of Teleradio-Moldova:
- Harmonization of editorial policies of Teleradio-Moldova to the standards of public broadcasting (concept, schedule, programmes, etc.)
- Digitalization of the audio-visual production and info archiving processes, including the transfer of the national audio-visual patrimony on digital platform;
- Diversification and convergence of the audio-visual offer (creation of specialized radio and TV channels) and use of online platform to produce and distribute audio-visual content;
- Implementation of the institutional reform through the elaboration and application of the new organigram, including of new staff in line with broadcast volumes and applied technologies, new principles for labour norms and payment, job descriptions as well as trainings of staff, launch of a competition system and performance evaluation, etc.
- Increase efficiency of the institutional management including the financial one, diversification of the funding sources of Teleradio-Moldova (through subscription fees, etc.) and of the commercial activity.
The UNDP-Government of Moldova 2007-2011 Country Programme foresees development interventions to strengthen civil society and media organizations so that they contribute to ensuring good governance, rule of law, equal access to justice and promotion of human rights. In order to achieve that, UNDP has already provided support to the public broadcaster to develop its reform strategy and will continue to support the implementation of the strategy.
In view of the above and in the framework of its support to the implementation of the reform strategy of Teleradio-Moldova, UNDP seeks to hire a legal expert to help the leadership of the company carry out the reforms.